I'm Nkem Azu and I believe in personal accountability. As part of my superpower, I support businesses in successfully developing safer products and processes.
Toxicologist | Hyperlearner | Safety Strategist
Learn About Me
I was born and raised in Lagos, Nigeria, where I learned the importance of doing the right thing for people. This philosophy has shaped my professional and personal life.
My goal is to inspire consistency and authenticity in everything I do and authenticity means staying true to my core values while fostering deeper human connections. In today’s world, where distrust is so common, I believe building genuine connections isn’t just valuable but essential, particularly regarding product safety.
As a product safety toxicologist, I view myself as the ultimate consumer. I understand firsthand the importance of ensuring safe, reliable, and ethically produced products. Safety isn’t just a legal checkbox, it’s an essential part of a company’s responsibility to its consumers and a critical factor in building brand trust.
To thrive in today’s competitive landscape, businesses must prioritize product safety alongside liability and ethics. I am passionate about partnering with forward-thinking organizations that share this commitment, whether it’s through providing product testing, safety audits, oversight to outside laboratories and consultants, supporting toxicology, ecotoxicology and environmental fate projects, representing the company at external trade association group meetings, or developing safety protocols. I believe that a strong safety strategy, implemented in collaboration with such organizations, can make the world safer for everyone involved.
Consumers also play a vital role in this process. As a consumer, you can influence positive change by being mindful of your purchasing decisions. When you choose products from companies that prioritize safety and ethical practices, you send a clear message: safety matters, and we expect accountability. Your demand for higher standards doesn’t just stop at the product you buy. It has a ripple effect, encouraging more businesses to prioritize safety in their operations and decision-making. You are part of a more significant movement for safer products.
"I strive for authenticity in my interactions while also being mindful of discreet boundaries and the importance of confidentiality."
At the core of my work—and my approach to life—is authenticity. I believe long-lasting relationships with consumers, business partners, or colleagues are built on transparency and honesty. In a world dominated by social media and constant connectivity, it’s easy for businesses to project a polished image while hiding behind a facade. However, genuine trust is built on openness and being true to one’s values in words and actions. By embracing this philosophy, I strive to help businesses meet regulatory and safety needs and build trust that lasts through a culture of safety, integrity, and transparency.
We can create a safer world by holding ourselves accountable for our choices. I look forward to collaborating with organizations that share this vision of authenticity and responsibility. A shared commitment to these values will guide our work and strengthen our partnership.
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